Indianapolis Internet Marketing Professionals Discuss SEO Red Flags

There isn’t a business website that doesn’t want to be Number One on search engine results relating to their products and services. Sometimes, however, this leads to some businesses relying on questionable means to achieving that spot; such means could earn them penalties─ if not an outright ban─ from major search engines like Google. An About.com article by researcher Marziah Karch advises Indianapolis internet marketing professionals on what could lead to penalties and bans:

    “1. Cloaking
    You can design your website to be efficiently catalogued by Google, and you can specify which sites should be cached or ignored by Googlebots. Designing your Web site so that search engines see one thing and visitors see totally different content is called cloaking. This can be done with redirects or with programming, and it’s strictly verboten.”

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First Impressions Matter: SEO Tips for Indianapolis Web Design Experts

Many business websites today─ especially those of businesses based in Indianapolis─ maintain blogs that provide useful information on their products and services. No one will find these blogs, however, if the website has not been properly search engine optimized. That’s why a Hongkiat.com article by blogger Issac Atia educates Indianapolis web design professionals on what to avoid:

    “1. Buying Links
    You might get a short term boost by buying links if your website is already popular, but you’re still taking a risk here. Paid links are sometimes flagged by Google’s search engine experts. You may wonder, how will they ever catch me? Well, Google’s bots and a special team at the company search for questionable linking patterns every single day!”

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Upgrade User Experience with Responsive Website Design in Indianapolis

Responsive web design—which is web design which adapts itself seamlessly to desktop, tablet, and smartphone browsers—is the future of internet marketing. If your company has not adapted to this trend, it could result in disastrous business and financial losses. Just examine the facts: as of May 2013, 61 percent of all adult mobile phone users in America access the Internet on their mobile devices.

Moreover, 74 percent of smartphone users look up geo-targeted information on their devices outside their homes. As mobile internet usage is predicted to overtake desktop internet usage this year, search engine optimization (SEO) campaigns can no longer rely solely on desktop searches to drive traffic to business websites. While some experts might argue that separate mobile websites are better than responsive websites, companies that provide responsive web design in Indianapolis, like Indy SEO Firm, state that responsive web design is not only more versatile, but is also more attuned to the needs of Internet users.

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Indianapolis SEO Consultants Can Perform Comprehensive Website Audits

The fundamental rule of search engine optimization (SEO) is that while the how aspect of SEO often changes, the why aspect never does. Search engine optimization is concerned with affecting the visibility of websites in the organic search results of major search engines like Google and Yahoo!. Whether your business website is brand new or has been operational for several years, regular and thorough website audits conducted by Indianapolis SEO specialists, from companies like Indy SEO Firm, provides many benefits.

Regular and comprehensive website audits are vital to maintaining successful, ongoing internet marketing campaigns. In essence, a great SEO website audit will give you a full picture of the effectiveness of your website, as site audits will tell you where and how you can optimize your website to boost targeted traffic. Website audits can also pinpoint SEO pitfalls on your website that may be doing serious damage to your online reputation as well as your internet marketing campaign.

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