Another bad thing that can happen is that the website won’t load in smartphones or tablets at all. If these users have a bad experience with a website because it isn’t mobile-optimized, they are likely to turn away and seek a product or service from other companies. Thus, along with good content, businesses can consider launching a mobile-responsive website with the help of a dependable Indianapolis search engine optimization like Indy SEO Firm to make the most out of their SEO efforts.
A mobile-responsive website is one that “responds” accordingly to the device it’s being viewed on. Before responsive web design came along, businesses typically had to create two different sites: one that’s ideal for viewing through traditional computers and one that’s ideal for viewing on mobile gadgets. The problem with this is that the business had to maintain two website formats, and it also had to get a new domain name for the mobile site, which hinders its SEO efforts.