Tuesday, February 18, 2014

Indianapolis Internet Marketing Professionals Discuss SEO Red Flags

There isn’t a business website that doesn’t want to be Number One on search engine results relating to their products and services. Sometimes, however, this leads to some businesses relying on questionable means to achieving that spot; such means could earn them penalties─ if not an outright ban─ from major search engines like Google. An About.com article by researcher Marziah Karch advises Indianapolis internet marketing professionals on what could lead to penalties and bans:

    “1. Cloaking
    You can design your website to be efficiently catalogued by Google, and you can specify which sites should be cached or ignored by Googlebots. Designing your Web site so that search engines see one thing and visitors see totally different content is called cloaking. This can be done with redirects or with programming, and it’s strictly verboten.”


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