Responsive web design—which is web design which adapts itself seamlessly to desktop, tablet, and smartphone browsers—is the future of internet marketing. If your company has not adapted to this trend, it could result in disastrous business and financial losses. Just examine the facts: as of May 2013, 61 percent of all adult mobile phone users in America access the Internet on their mobile devices.
Moreover, 74 percent of smartphone users look up geo-targeted information on their devices outside their homes. As mobile internet usage is predicted to overtake desktop internet usage this year, search engine optimization (SEO) campaigns can no longer rely solely on desktop searches to drive traffic to business websites. While some experts might argue that separate mobile websites are better than responsive websites, companies that provide responsive web design in Indianapolis, like Indy SEO Firm, state that responsive web design is not only more versatile, but is also more attuned to the needs of Internet users.